top of page
LOTTO MAX
Challenge:
Intercept the daily routines of under 35 year olds to get them engaged and excited to play Lotto Max - and start dreaming to the max.
Dream Fuel Coffee Co. - A series of pop up coffee shops across Ontario. Baristas will brew up classic coffee drinks for $5, with each cup doubling as a Lotto Max ticket through a scannable QR code.
CW: Pat O'brien
AD: Rhys Ker
bottom of page